Action group is committed to growth. To ensure that the growth is maintained along with a competitive edge, Action group has moved vertically as well.
Action group implemented a backward integration strategy by entering into chemicals and plastisizers business.
CHEMICAL AND PLASTISIZERS:
We have our plant located at Daman for the manufacturing of PVC compound, DOP, DBP, DOA, and DIDP etc. under the brand name API providing employment opportunities in backward areas of India.
This ensures the availability and quality of supplies and helps to control the cost and improve overall profits as well.
The group has also implemented forward integration strategy by opening ACTION EXCLUSIVE STORES all over India with the ultimate objective to realize additional profit potential.
Action is not only a leading brand in footwear, but also group has made investments in various streams un-related to the existing line of business.
MICROTEK (COMPUTER PERIPHERALS & POWER BACK UP)
Year 1986, Action in a joint venture entered into an altogether different industry. Brand MICROTEK was launched in the Indian market.
Computer monitors (colored/mono), speakers, keyboards, mouse, motherboard, UPS, cases, spikes, suppressor etc. are manufactured under this brand name.
Later on the company extends its product line and goes into the making of INVERTERS and makes it presence in the power back up segment also.
Five manufacturing plants, more than 20 branch offices, 250 distributors and over 2500 strong dealers besides its own showrooms, MICROTEK is the country’s largest computer peripheral and inverter manufacturer.
Microtek manufacturing facilities have been awarded ISO 9002 certification. The entire customer support activity is also ISO 9002 certified.
Another joint venture is in the REAL ESTATES under the name SUN CITY PROJECTS which is being promoted by three distinguished groups ACTION, ESSEL (Zee Networks) and ODEON builders.
Sun City Projects emerged with a mission to provide ‘International Quality Housing, Leisure and Entertainment’ at affordable prices. Outcome was an integrated township spread over 150 acres of land.
Sun City is also coming up with ‘North Square Mall’ (North Delhi) and ‘Cross River Mall’ (The biggest in East Delhi) with a new vision but the same mission
“Affordable International Standard Retail Spaces”.
SRI BALAJI ACTION MEDICAL INSTITUTE (HEALTH CARE)
Action group has also stepped into the HEALTH CARE sector and has recently opened Action Medical Institute in Delhi.
Spread over 6 acres of landscaped sprawling grounds with 3 lacs square feet of centrally air - conditioned built up area, mission of the group is to set up an institute for providing - world class integrated health care facilities to all sections of the society with a humanitarian touch, whilst maintaining high standard of ethical practice and professional competency with emphasis on training and education leading to research.
With a center of excellence in Cardiology, Pediatric, Gynecology, Nephrology, Gastroenterology and Orthopedics, the Institute with over 25 medical specialties and 400 beds will serve as a referral hospital for Delhi and adjoining areas.